One-page ad update—a little bit of fun!
At ADG, we have created these one page catalog sales ads for a favorite client for many years. The ad design has always been driven by the requirements of product copy and order form/order information. It's difficult to decide to make a change at times, when sales are so important, but with research showing that 90% of sales from these ads come through the online store and not the included order form, we made the change to eliminate product descriptions and order from/info, using the space for product images that are a bit more fun. Making the online store URL hard to miss, customers can get to the store with ease to purchase product!